Alexander Ronzino and Justin Russell bring a practical, notebook-worthy episode built around their firm, Rework Capital. The two explain the core of their business: helping companies grow, scale, and ultimately prepare for a sale so owners can maximize value when the time actually comes to exit.
Beyond the growth and exit planning side, the pair walk through the additional services Rework Capital offers to help businesses run more efficiently along the way, giving the hosts plenty to dig into for owners thinking about their own long-term plans. The hosts frame the episode as genuinely useful for any Sarasota business owner, not just a general business chat.
As always, the conversation circles back to Sarasota, with Alexander and Justin sharing their thoughts on the roundabouts before taking their turn through the Rapid Fire Gauntlet. It's a dense, practical episode for anyone weighing how to scale a business or start planning an eventual sale.
What you'll take away
- Rework Capital helps business owners scale their companies and prepare to maximize value at sale.
- The firm also offers services focused on improving day-to-day operational efficiency.
- The episode is built as a practical resource for Sarasota business owners planning ahead.