Brad, Trey and Vic welcome Brook Jennings, founder and owner of Elevate Actually, for a conversation built around her career as a leading sales trainer in the new home industry. Brook traces her journey to becoming a trusted voice in that world, explaining what pushed her to start coaching sales teams rather than simply working sales herself.
The heart of the episode is Brook's Reverse Role Play method, a training approach she uses to help sales professionals build genuine confidence and effectiveness rather than relying on scripted pitches. The hosts dig into how the method works in practice and why it resonates with new home sales teams in particular.
The conversation stays focused on Brook's expertise and the philosophy behind Elevate Actually, giving listeners a clear look at how she approaches training people to sell with more confidence. It's a episode aimed squarely at anyone in sales or sales leadership looking for a fresh way to think about the craft.
What you'll take away
- Brook Jennings founded Elevate Actually, a sales training company focused on the new home industry.
- Her Reverse Role Play method is designed to build genuine confidence rather than scripted selling.
- The episode centers on her journey to becoming a leading voice in new home sales training.