Kris Ravenscroft did not set out to build a vodka brand. She became a nutritionist after curing what she describes as her own incurable illness, and that path eventually led her to the goji berry, a fruit referred to in ancient Chinese medicine as a Red Diamond for its prized qualities, including a reputation as an aphrodisiac that she discovered almost by accident during her research.
That discovery became Beauty Booze, a mindful drinking company built around a goji berry-infused organic vodka. Ravenscroft is candid that the brand's positioning, as something people can drink without it working against their health goals, is central to how it is finding shelf space, and the company already has a distillery operating near the Sarasota airport, though it is not yet open to the public beyond its tasting license.
Getting Beauty Booze on Local Shelves
The conversation covers where Beauty Booze is landing around town, including at Rose and Ivy and inside Total Wine, along with talks underway with the Gator Club, where Ravenscroft notes an unusual tie-in with the bar's Wednesday porn bingo night. It is a small but telling detail about how a wellness-positioned vodka brand finds its way into Sarasota's nightlife scene alongside its more health-focused retail placements.
Roundabouts and Rapid Fire
Asked about Sarasota's roundabouts, Ravenscroft admits she hates them but grudgingly accepts they are probably more practical than the alternative. Before the Rapid Fire Gauntlet, she recommends two future guests: Heather Hackett, who built the Global Relief emergency-resource app, and members of the Women in Philanthropy group, noting that past guests Katherine Harris and Margaret are already tied to that circle.
From curing her own illness to bottling a goji berry vodka now sitting in Total Wine, Kris Ravenscroft's Beauty Booze story blends wellness credibility with a genuine Sarasota hustle. Her willingness to talk openly about both the science behind the goji berry and the unglamorous work of getting a new spirits brand onto local shelves makes this one of the more grounded entrepreneur conversations the show has featured, and one that leaves listeners with a genuinely different idea of what a mindful drinking brand can look like.
What you'll take away
- Ravenscroft became a nutritionist after curing what she calls her own incurable illness.
- Beauty Booze is a goji berry-infused organic vodka, with goji berries called Red Diamonds in ancient Chinese medicine.
- The brand's distillery operates near the Sarasota airport under a tasting license, not yet fully open to the public.
- Beauty Booze is sold at Rose and Ivy and in Total Wine, with talks underway with the Gator Club.
- Ravenscroft recommends Heather Hackett of Global Relief and the Women in Philanthropy group as future guests.
“I cured my own incurable illness.”
Places mentioned: Rose and Ivy, Gator Club